émotions was founded by Rochelle, a Melbourne based entrepreneur at heart, who suffered the tragic loss of losing a loved one to suicide in 2020. Struggling to find a tool to help her son deal with emotions and feelings at the time, Rochelle decided to create her own chart and combine that with a product we all use every day, as a way of shining a light on mental health and as a way of creating an enterprise that gives back.
A proud certified Social Trader, émotions’ packaging for is a nod towards emotions, mental health and being human. Their mission is to redirect spending on these everyday items and then donate 50% of the profit to Beyond Blue, Lifeline & The Black Dog Institute who support everyday prevalent mental health issues. émotions fully believe that together we can drive positive social change for emotional well-being.