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MAKING THINGS HAPPEN.
At Wholesome Hub we like to do things a little differently. We believe in transparency, truly living and breathing our organic, ethical and sustainable values and giving everyone the opportunity to make change happen. Here are some things that make us unique:
No free samples! OK, maybe just some paper based ones.
It may seem a little Christmas Grinch like, but you won't find any free teeny tiny plastic bottles of lotions, potions or creams coming your way.
Whilst they sound divine and who doesn't love a freebie, we feel these samples may (or may not) get used. They may end up sitting somewhere in the back of your cupboard (if you're anything like what I used to be), and they may (and most likely will) end up in landfill, contributing to our plastic pollution problem.
Instead, it's likely you'll find a little sample of a beautiful organic tea that comes in a 100% plastic free tea bag and fully biodegradeable packaging or something that won't take its toll on our environment. We don't believe in giving away something that's free, that end's up costing our planet a lot.
Pack + Ship Plastic Free
At Wholesome Hub, we pack and ship all our orders plastic free! Even our tape is paper tape. The boxes we use are either recycled from deliveries we have received or the ones we buy ourselves, which are all locally and Australian made.
We use minimal inner packaging and what we do use is compostable and recyclable.
Ethical Spending in Advertising
Although at times it seems impossible to grow a business without it, we will not spend tens of thousands or hundreds of thousands of dollars in Google and Facebook advertising and in making these companies richer.
With a low ethical score of 8.5 and 6.5 / 20 respectively from the Ethical Consumer Group, both these companies have lost points for their business activities (or lack of) in the areas of Environmental Reporting, Climate Change, Human Rights, Supply Chain Management, Political Activities, Anti-Social Finace, Animal Rights, Workers' Rights and Irresponsible Marketing.
We believe being ethical means looking at everything we do including who we choose to partner with and spend our marketing and advertising dollars with. It doesn't make sense to us that we talk about being mindful of the brands we support when it comes to buying products but when it comes to advertising, that rule goes out the window. And whilst, due to this, it might take you a little longer to find us, once you do we hope you'll come back and tell your friends. We believe good things are worth sharing.
Progress Not Perfection
At Wholesome Hub we're only human and happy to admit, not perfect. Right now, there are lots of changes happening in terms of the brands, products and packaging you may find in our store so don't despair if you see something that doesn't quite fit our promise, like nuts in plastic bags.
It's not that we're letting our values slip but rather we're going through a process of transition. We're speaking to our suppliers, working with them and finding out what their plans are in terms of being able to offer a more sustainable solution. And when we have to, we're delisting a whole lot of products as they sell out so enjoy saying good-bye to the old and welcoming in, a better new.
Lastly, we will not sell at all costs. Whilst Wholesome Hub is a commercial business and this is how I generate an income to support my family and I, I'm lucky that I can do something I'm passionate about and believe in and that I can spend my work time (which could be 3am in the morning) trying to make a positive difference in our world.
If we need to compromise our values, standards and ethics, to achieve an outcome we will find another way. We will go over, under, around or through whatever challenge we face and show it is possible to create a business that cares for people and our planet whilst remaining true to who you are and what you believe in.